faith traditions, and that's precisely what troubles conservatives. >> and i think that is why we have to talk about this, because we are very concerned about the loss of the gospel and not just geing a doctre gone, the ss othe spel in is. >> in june, the southern baptist convention voted to reaffirm its belief in the reality of hell as an "eternal, conscious punishment" for those who don't accept jesus. bell says he wants people to see that jesus' ultimate message was about love, not just avoiding hell. >> jesus didn't come along and say, "you don't want to be a part of that thing, do you?" no, he came along and said, "trust me. something big is going down. here, here's a taste." ah. people thought it was amazing. >> he says he's not bothed by those who accuse him of inciting a dangers conversation. >> it seems to me like the church would be the place that would lead the way in having dangerous conversations.